Bounty DuraTowel #spon

Press Sample

When you have a really big mess to clean up, do you reach for a paper towel or a dish towel?  I will admit 90% of the time I reach for a dish towel that is until I found out just how many germs stuck around on a dish towel thanks to an experiment I participated in with Bounty.


I was sent a regular dish towel and a list of instructions:

  1. Please use the Test Dish Cloth for ALL your kitchen cleaning activities; for which you would normally use your own dishcloth. Please set aside any other dishcloth you may have in your kitchen.
  2. Please use the Test Dish Cloth for KITCHEN cleaning only.
  3. The Test Dish Cloth should be used in your kitchen for 3 days.
  4. Please make sure at least one evening meal is prepared (use oven and/or stove) and cleaned up afterwards within the 3-day period.
  5. Please do NOT launder/sanitize the Test Dish Cloth.
  6. After the 3-day period, please give the Test Dish Cloth a quick rinse with water, squeeze out excess water, and place moist implement in the provided Ziploc bag.
  7. Close the Ziploc bag and on the Ziploc bag label, please record the time the Dish Cloth was placed in the bag.
  8. Place the Ziploc bag in the provided insulated transport bag (w/frozen ice pack) for transport to our facility. Keep bag in a cool environment until sent.

So I completed the experiment, sent the dish towel in and this is what was sent back to me:

According to our P&G Research and Development team, adenosine triphosphate or ATP is a molecule present in all animal, vegetable, bacterial, yeast and mold cells. The standard restaurant kitchen ATP number for a clean kitchen averages between 150-300.  Guess what my number was?  236,228!!!!!

ARE YOU KIDDING ME?!?!?  Never again will I use a dish cloth multiple times even after a rinse with water.

Bounty sent me their DuraTowels to review:


Still using a dishcloth?  Afraid you paper towel won’t hold up to scrubbing baked on messes or other tough jobs?  There’s something else to consider.  Your dishcloth has a dirty little secret….

While you’re wiping your countertops with a used dishcloth, you could be spreading around the “ick” trapped within it.  After just one day’s use, dishcloths can harbor and redeposit millions of  germs on the surfaces you and your family come in contact with throughout the day.

That’s why Bounty is proud to introduce DuraTowel, the paper towel that offers the things you love about dishcloths, without the millions of germs for a cleaner way to clean.  And because it is designed with more fibers that hold together even when wet, it feels and cleans like a cloth allowing you to tackle your toughest projects.

So ditch your germy dishcloth and switch to Bounty DuraTowel.

The Bounty DuraTowel Difference:

  • A unique structure that provides outstanding performance when wet
  • Feels and cleans like a cloth with a new cloth-like embossed design
  • A fresh sheet is cloth-like and strong enough to tackle tough jobs like cleaning countertops, sinks and even small appliances
  • Leaves surfaces 3X cleaner than a germy dishcloth that could redeposit germs on surfaces you come in contact with throughout the day

My take:  My biggest issue before using the Bounty DuraTowel was that paper towels when wet were simply too soggy to hold up to my scrubbing.  The very first time I used Bounty DuraTowel, I immediately noticed how thick each towel was and how durable.  I scrubbed my entire kitchen (stuck on food on the kitchen tiles included) without a single tear in each DuraTowel I used.  Single best part…I threw them away after I was done so the germs were truly gone.  Quite simply I am done with the dishcloth and am sticking with Bounty DuraTowels!


I am a spokesperson for P&G.  I did a receive free product samples to keep for my testing purposes. I was under no obligation to write a positive review  in return for the product. Receiving the product did not persuade my personal beliefs or views. My views are solely my own opinions.

Comment (1)

  1. Thanks for the review – I’m a huge paper towel user and didn’t realize that Bounty had a thicker towel. Can’t wait to give it a try!

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