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@CocaCola Big Game Ad “Mirage” #SuperBowl Giveaway

Written by Angela • January 23rd, 2013 • • 543 CommentsFiled under: Finished Giveaways

The Coca-Cola Company will debut a 60-second commercial entitled “Mirage” during the Big Game {Aka- Superbowl!}.

The ad follows three factions of characters – a band of Cowboys, a gang of “Badlanders” and a pack of Vegas-style Showgirls – as they chase after an elusive bottle of Coca-Cola. Who actually wins the race is entirely up to fans who log on to CokeChase.com to vote for their favorite faction and slow down their fictional foes by initiating fun acts of sabotage. At the end of the game, the fans’ actions will determine how the storyline plays out and which one of three 30-second payoff ads will air following the final whistle of the Big Game – a first for The Coca-Cola Company.

Fans can visit CokeChase.com beginning Jan. 23 to get in on the game and choose which group gets the Coke by voting for their favorite characters or committing “sabotage” against their rivals!

Coca-Cola’s Facebook, YouTube and Twitter platforms will play a major role in delivering real- time updates on the factions’ progress, and additional Coke Chase and character content will appear on Tumblr and Instagram. Across these channels, fans will find themselves in the middle of the action and receive a “behind-the-scenes” look at the characters in their pursuit of the ultimate refreshment on Game Day.

They can also share the fun with their social networks by casting a vote for their favorite group on Twitter by using hashtags supporting the #CokeShowgirls, #CokeCowboys or #CokeBadlanders. Those who cast a vote on game-day by tweeting @CocaCola with their favorite faction’s hashtag will receive responses from the team, including a link to the sabotage page on CokeChase.com where they can continue the rally.

As the final whistle blows and the winner of the Big Game is celebrated, Coca-Cola will reveal the winner of the Coke Chase based on fan participation via a 30-second commercial that completes the journey. Each of the three 30-second spots depicts a different faction capturing the few remaining bottles of Coke available at the remote Oasis Mart. All three will be cued and ready for broadcast while Coke representatives tabulate fan votes and deduct points for sabotages. As the winning team is determined, Coca-Cola will work with the network to air the spot that earned the most fan support.

After the winning 30-second spot hits the airwaves, people who Like or Follow the Coke Chase will be rewarded with additional content, including the alternate 30-second endings so they can see how the desert-based chase could have concluded if another group had reached the bottles of Coke first.

To help kick off the Superbowl ad in a big way:
1 Winner will receive:

Domino’s gift card/coupons valued at $50
an 8” Coca-Cola football
pizza cutter
galvanized party tub
Coca-Cola t-shirt
four Coca-Cola 16 oz. cups w/straws
Coca-Cola product valued at Approx. $100 dollars

Win It!

Mandatory Entry:

Go over to CokeChase and tell me who you voted for

Extra Entries:

Tweet this giveaway with who you are voting for {1 tweet per day}

#CokeShowgirls Tweet
Tweet

#CokeCowboys Tweet
Tweet

#CokeBadlanders Tweet
Tweet

Share on Facebook

Follow Coca Cola on Twitter &/or Facebook

Open to US residents

Contest ends 11:59 pm Pacific Time on 2/1

No other entries.

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The prizes for this giveaway were furnished by The Coca-Cola Company, and The Coca-Cola Company provided promotional consideration for my participation in this program; however, Mommy PR is fully responsible for this giveaway. All opinions expressed in the post are my own and not those of The Coca-Cola Company. All information above was provided.

Some information may have been used from the sponsors website, PR, or other provided material. (Giveaways- Odds of winning depend on the number of entries vs prizes. No purchase is ever needed or endorsed for an entry) The views and opinions expressed in this blog are purely my own and any product claim, statistic, quote or other representation about a product or service should be verified by the above mentioned store, PR,or product designer. This post is not endorsed, sponsored or has any connection to twitter, facebook or any other network. This post is solely the property of Mommy PR and/or its above sponsor.

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