A Mother’s Day Present to Change the World
04.25.2010 – Following on their tremendous success with Tweetsgiving, Epic Change is putting a new spin on Mother’s Day. The newly launched “To Mama With Love” campaign harnesses the power of Twitter and blogs to honor moms across the globe, and raise funds for one remarkable mama to change the world. Epic Change hopes to raise $50,000 in just on week (campaign runs from May 3 – May 9, 2010) to fund a home for 50 children in Mama Lucy’s village in Tanzania.
Participating is as simple as showing a mama your love by creating a heartspace on the site – this can include photos, videos, writing, and artwork – and giving $20 or more in her honor. Organic Beauty Now of San Francisco, CA will donate $1 for every tweet (up to $2000) that mentions #tomamawithlove to fund the first room for 2 students in the children’s home. Organic Beauty Now will also be giving away 5 gift cards worth $50 each – anyone that follows @organicbeauties on Twitter during the campaign will be entered to win.
Stacey Monk, Director of Epic Change, is excited about all the Mama love. “We think it will be very powerful to see people across the globe join together to share love for their mamas. Even better will be seeing a home for children envisioned by Tanzanian changemaker Mama Lucy Kamptoni built with funds given in honor of the love we share for our mamas.”
Tara Verkuil, CEO of Organic Beauty Now, believes “To Mama with Love” will spread rapidly through social networks since donors can do something wonderful for a mama they love, and help another Mama at the same time. “People will be able to make a Mother’s Day contribution in a public and very meaningful way, and in doing so, be part of something much bigger,” says Verkuil.
“I am hopeful that we will exceed our fundraising goals of $50,000 to invest in building a home for 50 children and more – making this a very special Mother’s Day for Mama Lucy and her students in Tanzania,” says Monk.
The project is the brainchild of Ms. Monk and Epic Change co-founder Sanjay Patel. They collaborated with web designer Lulu Kitololo, a team of volunteer developers, and Organic Beauty Now to put together and promote “To Mama With Love.”
Feel free to help spread the word on twitter!!
* Getting excited about #tomamawithlove! Click here to show a mama you love her www.tomamawithlove.org
* To Mama With Love – show a mama you love her and help another mama change the world www.tomamawithlove.org
* @organicbeauties is giving $1 for everyone that shows a mama some love www.tomamawithlove.org
* Follow@organicbeauties during #tomamawithlove and be entered to win – we’re giving away five $50 gift certificates!
* Show a mama you love her and we’ve got a 20% off coupon code for you at Organicbeautynow.com #tomamawithlove
Disclaimer:
This is not a paid or sponsored post.
Thanks for the heads up on this wonderful mothers day initiative.