Press Release:Diesel Fuel For Life- Summer Edition
FOR IMMEDIATE RELEASE
APRIL 2009
Raise A Glass To Summer
With A Fresh New Fragrance Cocktail
INTRODUCING DIESEL FUEL FOR LIFE: SUMMER EDITION
THINK: Diesel’s take on the essential summer cocktail.
WHAT IT IS: A fragrant way to toast the summer season.
Dive into summer with a fresh burst of fragrance that evokes rooftop margaritas, beachside mojitos and backyard mint juleps. With Diesel’s new summer edition of its iconic men’s fragrance, you can drink in a quenching cocktail of Green Verveine, Anis and Blue Curacao all season long.
The lush, sparkling version of Fuel For Life illuminates the modern, masculine fragrance with bright, summery notes inspired by the season’s quintessential cocktails. The new ingredients intensify the fragrant aura of sexy energy that epitomizes the fragrance, infusing the vibrant potion with a fresh essence.
Captured in a vivid blue bottle with a frosted finish, the fragrance cocktail provides an instant injection of chilled refreshment to combat the summer heat.
WHAT IT COSTS: $62.50, 75ml
WHERE TO FIND IT: The recently opened Fifth Avenue Diesel Flagship in New York, Diesel boutiques, Diesel.com, Macy’s, Dillard’s and other major department stores.
************************************************************ Disclaimer: I was not paid in any form of cash for this posting. I did NOT receive product or services to keep for my testing purposes.
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